Why Air Jordan’s Shoes Are Popular?

 

Air Jordan, it is the first name that gets to mind when thinking about athletic clothing and sneakers. Jordans is a popular brand that’s known to produce athletic products. It was Nike who created as well as designed the same in the United States. For around 37 years, the brand dominated the market and offered some of the best sneakers, including Air Jordan 1 Australia, Air Jordan 3, Air Jordan 5, Air Jordan 11, and more. It is not just the athletes but also the local users worldwide who love to wear shoes offered by Air Jordan, the Nike line. But then again, why are these sneakers so high in demand and popular? Well, to get the answers, make sure to give this article a read.

 

Why is there so Much Demand for Air Jordan?

Air Jordan, a brand to which none can compete in terms of product quality and material. Today, it is quite popular among the elite, and wearing the sneakers is seen as a class and status symbol. People feel confident and proud to wear the products of the Air Jordan line, like Air Jordan 1 Australia, Air Jordan 11, and more. Now, even when these products are pricey, they are worth every single penny. It is the quality offered that makes them quite extraordinarily amazing in comparison to the other brands who are out there offering similar products in the line. So, it isn’t difficult on a budget, and people prefer this brand.

 

Popularity of Air Jordan

Michael Jordan, the world icon in the basketball industry, is one of the best players. The fame he carries can get measured by the fact that the life documentary of the legend is one of the most viewed shows and the one that created a lasting impression on the people. With such a massive fan base, the brand associated with the legend's name, it has completely swept across the market and the standards for go-to footwear for all, making Air Jordan a famous brand.

Nike has attracted millions, and millions of eyes to the brand offered products with its unique shape, the beautiful logo with Michael Jordan jumping, and the sleek design, which altogether create the aura and offer a lot of popularity to the products.

 
When did Air Jordan Gain Popularity

The beginning came in with just one man. NBA’s number 23 Michael Jordan. This is when we all think of the sneakers as the streetwear and thank MJ as if it was not because of him, we would have been just wearing the loafers of North Carolina, as the leisure wears. As for the year, the modern sneaker culture gets its roots from the year 1985.

Before the name of Michael Jordan and the Air Jordan sneakers, the top brand was Converse for the athletic shoes. However, these sneakers weren’t hot enough for meeting up to the desires of the 1990s’ emerging youth and the fan base. All sneakers were either black or white and came in without any exquisite designs or colors for attracting the public's attention.

In 1985, the year of the historic collaboration, Michael Jordan and Nike came together. It was the year when Air Jordan made its debut. However, it couldn’t get much fame and recognition from the customers until a decade later. It was in 2000, around 20 years later, after the last world trophy of Michael Jordan and after the last game of his, Nike as a brand from the Jordan section was able to hit a revenue of around 2.9 billion USD dollars in 2018.

Now, Michael Jordan wished to sign a deal with Adidas or Converse in the late 70s due to the popularity of these brands. He also wished to have a show which was quite lower to the ground, unlike AF I. However, it couldn’t happen because of some internal issues within the company.

Well, today, after so many years of his last NBA game, Michael Jordan is still the signature king of it, and his brand worth is in billions of dollars. He also has a recognition that is well-known worldwide, in every single corner, and people, irrespective of gender and his age, know him.

 

Are Air Jordan 1 Australia Still Popular?

There are many reasons as to why even today, Air Jordan by Nike still has got popularity. One of the reasons is that the brand has been able to re-release constantly, the shoes in new colors, styles, and names. Be it Air Jordan 1, Air Jordan 3, Air Jordan 5, or Air Jordan 11, they have all kept the people engaged within the shoe business while ensuring a fresh supply in the market. Another reason for the popularity is that these shoes are quite popular and very relevant, and Michael Jordan can be seen wearing the signature shoes even today, which keeps the brand in customers' minds.

Apart from it all, Nike has been doing an excellent job with the marketing of Air Jordan as a brand, and with the frequent collaborations with other celebrities and brands, they are generating the buzz about shoes. This helps them be within the spotlight and ensures that they continue to be one of the highly popular sneakers in the market.

 

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Levitate Sneakers is the name you must know if you wish to have the exclusive collections of Jordans or any other sneakers you have in mind. With the complete authenticity, we assure quality and originality within our products. As for the rest, Nike and other brands are already taken care of in terms of comfort, relief, and buzz. So, why not connect with us and get an add-on to your collection? Let us help you find the right sneakers you appreciate and can show off.

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